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IMSA and NBC Sports have agreed to a multi-year extension of their media rights agreement, keeping NBC Sports as the home of the WeatherTech SportsCar Championship and other IMSA-sanctioned series.…
IMSA and NBC Sports have extended their media rights agreement, with NBC Sports remaining the exclusive broadcaster of the WeatherTech SportsCar Championship and other IMSA-sanctioned series. This new deal will see NBC Sports airing 17 hours of IMSA WeatherTech SportsCar Championship coverage on the NBC broadcast network annually, which is nearly a 50% increase from the previous agreement. In addition to television coverage, all WeatherTech Championship races will also be live-streamed on Peacock.
NBC Sports has experienced a 37% increase in IMSA viewership over the past five years and achieved its most-watched season in 2023, showing a 13% year-over-year viewership growth on NBC and USA Network. The viewership on Peacock has also seen a significant rise, with roughly a 60% increase in total minutes streamed compared to the previous year. IMSA President John Doonan expressed satisfaction with the growing viewership trend and highlighted the importance of the partnership with NBC Sports and the expanded coverage on Peacock.
Justin Byczek, SVP of Programming and Rights Management at NBC Sports, emphasized the network’s commitment to delivering high-quality, competitive racing to fans across all platforms, ensuring that fans can enjoy every moment of IMSA’s races, including prestigious events like the Rolex 24 At Daytona and Petit Le Mans. NBC Sports’ 2024 IMSA coverage will kick off this weekend with the Sahlen’s Six Hours of the Glen on USA Network and Peacock.
